HCA 615 What is customer intelligence?
Grand Canyon University HCA 615 What is customer intelligence?-Step-By-Step Guide
This guide will demonstrate how to complete the Grand Canyon University HCA 615 What is customer intelligence? assignment based on general principles of academic writing. Here, we will show you the A, B, Cs of completing an academic paper, irrespective of the instructions. After guiding you through what to do, the guide will leave one or two sample essays at the end to highlight the various sections discussed below.
How to Research and Prepare for HCA 615 What is customer intelligence?
Whether one passes or fails an academic assignment such as the Grand Canyon University HCA 615 What is customer intelligence? depends on the preparation done beforehand. The first thing to do once you receive an assignment is to quickly skim through the requirements. Once that is done, start going through the instructions one by one to clearly understand what the instructor wants. The most important thing here is to understand the required format—whether it is APA, MLA, Chicago, etc.
After understanding the requirements of the paper, the next phase is to gather relevant materials. The first place to start the research process is the weekly resources. Go through the resources provided in the instructions to determine which ones fit the assignment. After reviewing the provided resources, use the university library to search for additional resources. After gathering sufficient and necessary resources, you are now ready to start drafting your paper.
How to Write the Introduction for HCA 615 What is customer intelligence?
The introduction for the Grand Canyon University HCA 615 What is customer intelligence? is where you tell the instructor what your paper will encompass. In three to four statements, highlight the important points that will form the basis of your paper. Here, you can include statistics to show the importance of the topic you will be discussing. At the end of the introduction, write a clear purpose statement outlining what exactly will be contained in the paper. This statement will start with “The purpose of this paper…” and then proceed to outline the various sections of the instructions.
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How to Write the Body for HCA 615 What is customer intelligence?
After the introduction, move into the main part of the HCA 615 What is customer intelligence? assignment, which is the body. Given that the paper you will be writing is not experimental, the way you organize the headings and subheadings of your paper is critically important. In some cases, you might have to use more subheadings to properly organize the assignment. The organization will depend on the rubric provided. Carefully examine the rubric, as it will contain all the detailed requirements of the assignment. Sometimes, the rubric will have information that the normal instructions lack.
Another important factor to consider at this point is how to do citations. In-text citations are fundamental as they support the arguments and points you make in the paper. At this point, the resources gathered at the beginning will come in handy. Integrating the ideas of the authors with your own will ensure that you produce a comprehensive paper. Also, follow the given citation format. In most cases, APA 7 is the preferred format for nursing assignments.
How to Write the Conclusion for HCA 615 What is customer intelligence?
After completing the main sections, write the conclusion of your paper. The conclusion is a summary of the main points you made in your paper. However, you need to rewrite the points and not simply copy and paste them. By restating the points from each subheading, you will provide a nuanced overview of the assignment to the reader.
How to Format the References List for HCA 615 What is customer intelligence?
The very last part of your paper involves listing the sources used in your paper. These sources should be listed in alphabetical order and double-spaced. Additionally, use a hanging indent for each source that appears in this list. Lastly, only the sources cited within the body of the paper should appear here.
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Sample Answer for HCA 615 What is customer intelligence?
Module 6 DQ 1
The issue of health care marketing has taken a divergent turn from the previous focus on promotion to product. The new focus calls for health care organizations to improve the interaction between patients and the provider. By doing so, the customer experience received from the provision of quality care will result in improved customer satisfaction hence loyalty. Indeed, the contemporary marketing that focuses on patient satisfaction is premised upon the experience of the patient during their maiden encounter with the physician. Such first experiences will determine whether a customer continues to utilize the services of a care facility and promotes it to their friends and family members or otherwise. Therefore, the definition of marketing intelligence in health care denotes the feelings of a patient or patients towards the services that they received in health care. This is consistent with the article by Clark (2006), which reveals that marketing intelligence entails leveraging of the provider-patient interaction after acquiring customer intelligence information such as the desires, preferences and needs of the two groups.
The acquisition of customer intelligence data such as the ones mentioned above prove pivotal in gaining competitive advantage in a health care industry that has cutthroat competition. There are several ways that the health care manager can utilize customer intelligence in order to formulate strategic customer experience. One of the ways that this can occur entails the adoption a customer survey as regards their various services. In addition to customer surveys, ethnographic studies and even customer satisfaction may be adopted by health care managers in order to attain improved customer satisfaction hence loyalty. An example of this involves gathering data regarding the hospitalization experience of the patient. The data collected from such experiences will be analyzed and the gaps identified improved so as to increase the hospitalization experience. By doing this, the patient satisfaction will be achieved which translates to their loyalty hence promotion of the health care facility.
References
Clark., A. P. (2016). Healthcare Marketing in the 21st Century: Beyond Promotion to Constructing Experiences to Achieve High Performance. Health Marketing Quarterly, 23(3), 1–7. Retrieved from https://search-ebscohost-com.lopes.idm.oclc.org/login.aspx?direct=true&db=a9h&AN=32657491&site=ehost-live&scope=site
Sample Answer 2 for HCA 615 What is customer intelligence?
Marketing intelligence in health care indeed plays a critical role in advancing the interests of facilities. Whereas initially health care providers adopted the usage of cumbersome methodologies such as ethnographic studies (Clark, 2006), the advent of big data and technology has made the process even easier. The use of technological strategies such as Smartphone surveys makes the acquisition of patient thoughts on various services easier. The analysis of such big data reveals certain trends that make customers happy and others that make them less so. As such, health care managers will utilize the information to improve on the quality of services that they offer. By doing this, patients become more satisfied with the hospital, which makes it easier for them to relay the same to their friends.
References
Clark., A. P. (2016). Healthcare Marketing in the 21st Century: Beyond Promotion to Constructing Experiences to Achieve High Performance. Health Marketing Quarterly, 23(3), 1–7. Retrieved from https://search-ebscohost-com.lopes.idm.oclc.org/login.aspx?direct=true&db=a9h&AN=32657491&site=ehost-live&scope=site