HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing

Grand Canyon University HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing-Step-By-Step Guide

This guide will demonstrate how to complete the Grand Canyon University HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing  assignment based on general principles of academic writing. Here, we will show you the A, B, Cs of completing an academic paper, irrespective of the instructions. After guiding you through what to do, the guide will leave one or two sample essays at the end to highlight the various sections discussed below.

How to Research and Prepare for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing                                                                   

Whether one passes or fails an academic assignment such as the Grand Canyon University HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing  depends on the preparation done beforehand. The first thing to do once you receive an assignment is to quickly skim through the requirements. Once that is done, start going through the instructions one by one to clearly understand what the instructor wants. The most important thing here is to understand the required format—whether it is APA, MLA, Chicago, etc.

After understanding the requirements of the paper, the next phase is to gather relevant materials. The first place to start the research process is the weekly resources. Go through the resources provided in the instructions to determine which ones fit the assignment. After reviewing the provided resources, use the university library to search for additional resources. After gathering sufficient and necessary resources, you are now ready to start drafting your paper.

How to Write the Introduction for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing                                                                 

The introduction for the Grand Canyon University HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing is where you tell the instructor what your paper will encompass. In three to four statements, highlight the important points that will form the basis of your paper. Here, you can include statistics to show the importance of the topic you will be discussing. At the end of the introduction, write a clear purpose statement outlining what exactly will be contained in the paper. This statement will start with “The purpose of this paper…” and then proceed to outline the various sections of the instructions.

How to Write the Body for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing                                                                 

After the introduction, move into the main part of the HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing  assignment, which is the body. Given that the paper you will be writing is not experimental, the way you organize the headings and subheadings of your paper is critically important. In some cases, you might have to use more subheadings to properly organize the assignment. The organization will depend on the rubric provided. Carefully examine the rubric, as it will contain all the detailed requirements of the assignment. Sometimes, the rubric will have information that the normal instructions lack.

Another important factor to consider at this point is how to do citations. In-text citations are fundamental as they support the arguments and points you make in the paper. At this point, the resources gathered at the beginning will come in handy. Integrating the ideas of the authors with your own will ensure that you produce a comprehensive paper. Also, follow the given citation format. In most cases, APA 7 is the preferred format for nursing assignments.

How to Write the Conclusion for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing                                                                 

After completing the main sections, write the conclusion of your paper. The conclusion is a summary of the main points you made in your paper. However, you need to rewrite the points and not simply copy and paste them. By restating the points from each subheading, you will provide a nuanced overview of the assignment to the reader.

How to Format the References List for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing                                                                   

The very last part of your paper involves listing the sources used in your paper. These sources should be listed in alphabetical order and double-spaced. Additionally, use a hanging indent for each source that appears in this list. Lastly, only the sources cited within the body of the paper should appear here.

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Sample Answer for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing

Module 6 DQ 2

The case studies addressed the concept of marketing in a clear manner. The two case studies had similarities and differences in the manner that the protagonists handled their varied health care marketing issues. The issue of the relevance of marketing intelligence was prevalent in the two case studies. The Missed Opportunities case study revealed a situation wherein the marketing executive was supposed to utilize a billboard to market their facility. However, she would not achieve it since the CEO overruled her decision (Fortenberry, 2011). As a consequence, the imbroglio that characterized the hospital revealed a shift from the traditional marketing to marketing intelligence as supported by the CEO. Indeed, missing the opportunity to get the billboards implied that an opportunity had arisen wherein Susan was supposed to utilize marketing intelligence within the hospital setting to gain new patronage.

In the second case study, the Unintended Consequences case, marketing intelligence did manifest itself but in a slightly different manner. The person in charge of marketing appeared to have autonomy regarding marketing decisions. However, pursuant to conducting a lot of research, he did not seem to properly utilize their data. This ensured that the marketing strategy adopted in the case did not produce effective results.

In both case studies, therefore, the issues of marketing intelligence manifested. Nevertheless, whereas the first case revealed the issue as an opportunity, the second case study revealed it as a missed opportunity. In both cases, marketing intelligence could have been leveraged to make gains into the health care market for both hospitals.

References

Fortenberry, J. L. (2011). Cases in health care marketing. Sudbury, MA: Jones and Bartlett.

Sample Answer 2 for HCA 615 Identify the common concept or issue within both of these cases as it relates to marketing

I concur with you about the similarities presented in the two case studies. The research that went into the Missed Opportunities case study was remarkable. In it, Susan had volumes of data that supported her decision to want to place the billboard at the location. Indeed, she used these data to attempt and convince the CEO of the effectiveness of such an undertaking in marketing the hospital to potential patrons. However, that was not to be the case as she was dismissed hence making the hospital to cede the opportunity to rivals. In the second case study, the person in charge of marketing had also done tons of research concerning the effectiveness of cinema advertising. However, the entire project backfired since they did not consider the appropriateness of the environment, which made them to sign a poor package. Thus, the two cases reveal that marketing research is fundamental to effective marketing irrespective of the consequences.