HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)

Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)-Step-By-Step Guide

This guide will demonstrate how to complete the Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.) assignment based on general principles of academic writing. Here, we will show you the A, B, Cs of completing an academic paper, irrespective of the instructions. After guiding you through what to do, the guide will leave one or two sample essays at the end to highlight the various sections discussed below.

How to Research and Prepare for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)                            

Whether one passes or fails an academic assignment such as the Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)  depends on the preparation done beforehand. The first thing to do once you receive an assignment is to quickly skim through the requirements. Once that is done, start going through the instructions one by one to clearly understand what the instructor wants. The most important thing here is to understand the required format—whether it is APA, MLA, Chicago, etc.

After understanding the requirements of the paper, the next phase is to gather relevant materials. The first place to start the research process is the weekly resources. Go through the resources provided in the instructions to determine which ones fit the assignment. After reviewing the provided resources, use the university library to search for additional resources. After gathering sufficient and necessary resources, you are now ready to start drafting your paper.

How to Write the Introduction for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)                          

The introduction for the Grand Canyon University HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)  is where you tell the instructor what your paper will encompass. In three to four statements, highlight the important points that will form the basis of your paper. Here, you can include statistics to show the importance of the topic you will be discussing. At the end of the introduction, write a clear purpose statement outlining what exactly will be contained in the paper. This statement will start with “The purpose of this paper…” and then proceed to outline the various sections of the instructions.

How to Write the Body for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)                          

After the introduction, move into the main part of the HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)  assignment, which is the body. Given that the paper you will be writing is not experimental, the way you organize the headings and subheadings of your paper is critically important. In some cases, you might have to use more subheadings to properly organize the assignment. The organization will depend on the rubric provided. Carefully examine the rubric, as it will contain all the detailed requirements of the assignment. Sometimes, the rubric will have information that the normal instructions lack.

Another important factor to consider at this point is how to do citations. In-text citations are fundamental as they support the arguments and points you make in the paper. At this point, the resources gathered at the beginning will come in handy. Integrating the ideas of the authors with your own will ensure that you produce a comprehensive paper. Also, follow the given citation format. In most cases, APA 7 is the preferred format for nursing assignments.

How to Write the Conclusion for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)                          

After completing the main sections, write the conclusion of your paper. The conclusion is a summary of the main points you made in your paper. However, you need to rewrite the points and not simply copy and paste them. By restating the points from each subheading, you will provide a nuanced overview of the assignment to the reader.

How to Format the References List for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)                            

The very last part of your paper involves listing the sources used in your paper. These sources should be listed in alphabetical order and double-spaced. Additionally, use a hanging indent for each source that appears in this list. Lastly, only the sources cited within the body of the paper should appear here.

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Sample Answer for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)

Re: Topic 3 DQ 2

I think in a way this type of new marketing trend can be beneficial to the consumers of their products. But the consumers have a larger burden of responsibility and need to take the necessary steps to protect themselves and not fall for just another marketing scheme. It’s important for people to do their own research before they go to a doctor so that they can be advocates for their care. More engaged patients lead to better outcomes. It was back in the 1980s that the environment changed and it became more open to the pharmaceutical industry; this shift was more focused on promoting patients to be more active participants in their medical care and to collaborate in the decision making with their providers (Ventola, 2011). So, in a way, the direct marketing method of the pharmaceutical industry has promoted patients to be advocates within their own medical care which is very positive. Some claims that can be made in support of direct consumer marketing is the aforementioned patient engagement. But also, it facilitates communication with primary care providers, encourages contact with health care providers, and promotes compliance with a medical regimen (Ventola, 2011).

Compliance with a medical regimen I thought was most important because too quickly with complex and chronic diseases, patients are lost to follow-up and commonly quit on their own in taking important medications. Apparently, studies have shown that there are “statistically significant, improvements in adherence occur among patients exposed to [Direct-to-consumer-pharmaceutical advertising] DTCPA” (Ventola, 2011, p.11). It is thought this improvement occurs because the physician recommendations and instructions are cemented through the advertisements as a reminder of their condition and the importance of continuing treatment with the medications (Ventola, 2011).

With that said, a lot of the marketing for these items must be taken with a grain of salt. Because in the end, their main motivation is money and is not always in the best interest of patients. Much of the public is ignorant regarding healthcare unless they work in the medical field or have someone in their family to navigate them. They are unlikely to be aware of such things as contraindications, limitations, and evidenced-based practice.

On the topic of cons, even though for many of the drugs they typically advise to go see your primary physician first. With the advertising, it causes people to feel they need medications for ailments that they do not really have, or truly need to be medicated for (Public Broadcasting Service, 2003). Another aspect of this new method is because they are advertising specific trade names of medications, they are increasing the likelihood that the consumers will be switched to these preferred medications. (PBS, 2003). Medications which in fact tend to be new, patented, and very expensive when compared to generic medications in which efficacy does not differ (PBS, 2003). Thus, continuing in my opinion to fuel the greediness and cash flow of the pharmaceutical companies.

Overall, I thought Ventola said it best when they wrote: “although only limited data exist, research suggests that DTCPA is both beneficial and detrimental to the public health” (2011, p.669). It’s a double-edged sword and it does not appear to be going anywhere anytime soon. Thus, it’s important to be cognizant of both sides of the argument.

Public Broadcasting Service. (2003). Interview: Marcia Angell. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/other/interviews/angell.html

Ventola, C. (2011). Direct-to-consumer pharmaceutical advertising: Therapeutic or toxic?. Pharmacy & Therapeutics: A Peer-Reviewed Journal for Formulary Management, 36(10), 669-684. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278148/

Sample Answer 2 for HCA 675 Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.)

Hello. I agree with you that this new marketing trend requires that consumers should be keen. The reason for this is that most of these sellers focus on making money but not on the wellbeing of the people using these products.  The advertisements ensure that the buyers understand that certain drugs are available in the market. However, these marketing trends eliminate the roles of physicians in prescribing patients (Fortenberry & McGoldrick, 2019). Therefore, patients are left to conduct research on their own about the drugs.  Unfortunately, most patients with scanty or wrong information about certain drug consumption make wrong decisions.  Thus, although this new marketing trend is beneficial since it increases the accessibility of pharmaceutical products, physicians are still important in prescribing these products.

References

Fortenberry, J. L., & McGoldrick, P. J. (2019). Do Billboard Advertisements Drive Customer Retention?: Expanding the “AIDA” Model to “AIDAR”. Journal of Advertising Research.

HCA 675 Topic 4 DQ 1 Sample Answer

The approach of Just Culture in an organization includes “Adopting one model of shared accountability, learning from mistakes vs. blaming individuals, managing behavioral choices (human error, at-risk behavior, reckless behavior), designing safety into all clinical systems and processes, Commitment of organization/leadership to shared goals” (Allyn, 2019, key components of just culture). With this type of culture there is an increase in the number of reporting issues which leads to increased safety, as one is not punished, but looked at as an opportunity for learning to occur (Allyn, 2019). This type of culture allows people to speak up without fear of being reprimanded. When people feel safe to report issues without being reprimanded, they tend not to cover up or hide details associated with error (Allyn, 2019). For some, learning and change may not occur without consequences. 

We have adopted the just culture approach in my organization. Since the implementation of the just culture approach, we have seen a huge increase in reporting which has allowed us to provide further education or perhaps a change in the process. Prior to this is was an “us against them” mentality, staff against management, where people would not report, cover-up for other staff when issues occurred. However, this never allowed management to correct the issues through education and process changes. I will also add, it did take some time to make the transition, but as people in the organization began to see that issues brought up were looked at as an opportunity to improve versus punitive, reporting increased so that positive changes through education and process could be made. 

The culture of accountability holds people accountable for their actions and mistakes. Culture of accountability can have a positive impact through the production of “organizational success, human fulfillment and the creation of real value” (Partners in Leadership, 2010). “When healthcare organizations hold themselves and their employees accountable, they can learn from mistakes and continuously improve operations. A culture of accountability in healthcare improves doctor-patient trust, reduces the misuse of resources, and helps organizations provide better quality care” (PowerDMS, 2018). However, with the culture of accountability people may not bring forth issues for fear of punishment or the punishment of a co-worker. When issues are not brought forth, they cannot be resolved. The fault may not lie on the person who is assumed to have made the mistake, it may be a process issue or a combination of events that lead to the issue/incident. 

References 

Allyn, J. (2019). Just culture: balancing accountability with quality and safety. Retrieved from https://www.rsna.org/en/news/2019/February/Just-Culture-Background 

Partners in Leadership. (2010). A culture of accountability. Retrieved from https://www.partnersinleadership.com/insights-publications/a-culture-of-accountability/ 

PowerDMS. (2018). Creating a culture of accountability in healthcare. Retrieved from https://www.powerdms.com/blog/creating-culture-accountability-healthcare/